With our French sister Pigalle, we shot this March the new spot for the French cheese brand President, with the production company Blue Paris and the DDB agency. Directed by Julien Faure and with the photography of Fabien Benzquen. Two days of shooting, fifteen actors and two locations; a Provençal house in La Floresta and Zeferino film studios. For the preparation of the cheeses we have the participation of the French Isabelle Stetin as a foodstylist who managed to make everyone's mouth water with their work. President in this commercial show us different family stories having fun while sharing President cheese.